
The original hard seltzer smoothie packed with real tropical fruit
A thick, heavily fruited hard seltzer smoothie loaded with all-natural pineapple, coconut, and key lime. This incredibly creamy beverage drinks like a real blended cocktail with a refreshing, lightly carbonated finish.
Spicy jerk chicken skewers
Coconut-crusted tofu bites
Mild, creamy Havarti
Michigan, USA
Pint glass
Ice cold (33-38F)
Smooj was launched in 2020 by the team behind Homes Brewery in Ann Arbor, Michigan. Seeking to blur the lines between hard seltzer, craft beer, and tropical cocktails, they created a viral sensation that redefined the flavored malt beverage landscape.
Born out of Troobado, a creative craft beverage lab in Ann Arbor, Smooj pioneered the hard seltzer smoothie category. Each batch is heavily blended with real fruit purees to achieve its signature thick, smoothie-like consistency.