
Crisp, clean seltzers packed with bright citrus flavor
A vibrant assortment of clean and refreshing hard seltzers featuring a range of bright citrus flavors. Each style delivers a light, bubbly body with just a hint of real fruit juice for a crisp finish.
Spicy buffalo wings
Fresh street tacos with cilantro and lime
Mild goat cheese or fresh mozzarella
Boston, Massachusetts, USA
Pint glass
Ice cold (33-38F)
Truly was launched in 2016 by the Boston Beer Company, a pioneer in the American craft beer movement founded by Jim Koch in 1984. Seeking to meet the demand for light, refreshing, and low-sugar options, the company engineered Truly to deliver full fruit flavor without the heavy sugar load of traditional flavored malt beverages.
Developed by the expert craft lab at the Boston Beer Company, Truly revolutionized the low-calorie beverage segment upon its debut. The brand utilizes a gluten-free alcohol base fermented from cane sugar alongside real fruit juice concentrates.