
Perfectly cooked whole grain brown rice in ninety seconds
A wholesome and nutrient-rich whole grain brown rice that prepares perfectly in just 90 seconds. It serves as a quick, fiber-packed base for any weeknight meal or stir-fry.
Originally created in the 1940s as Uncle Ben's, the brand was later renamed Ben's Original to reflect a modern, inclusive values-led identity. Known worldwide for pioneering parboiled quick-cooking rice, it remains a household staple for convenient meals.