General Mills Lucky Charms
Bars & Breakfast

General Mills Lucky Charms

General MillsN/A0% ABV

They are magically delicious toasted oats and marshmallows

A classic sweetened toasted oat cereal featuring iconic, colorful marshmallow shapes. It provides a fun and crunchy breakfast or snack experience loved by generations.

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The story behind it

The maker

Lucky Charms was created by product developer John Holahan for General Mills in 1964, combining Cheerios pieces with chopped-up circus peanuts. It became the first cereal to include marshmallows, introducing the world to the iconic mascot Lucky the Leprechaun.

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