
They are magically delicious toasted oats and marshmallows
A classic sweetened toasted oat cereal featuring iconic, colorful marshmallow shapes. It provides a fun and crunchy breakfast or snack experience loved by generations.
Lucky Charms was created by product developer John Holahan for General Mills in 1964, combining Cheerios pieces with chopped-up circus peanuts. It became the first cereal to include marshmallows, introducing the world to the iconic mascot Lucky the Leprechaun.