Campari Aperitivo
Aperitivo

Campari Aperitivo

Campari50 ml24% ABV

The legendary bittersweet heart of the classic Negroni

An iconic Italian bitter aperitif that serves as the cornerstone for some of the world's most famous cocktails. Its vibrant red color and complex blend of aromatic herbs, plants, and fruit yield a legendary, bittersweet flavor profile.

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Best enjoyed

Well chilled38-45F
Rocks glass
Aperitivo Hour
Pre-dinner
Cocktail Party
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Food pairings

Traditional
Prosciutto di Parma with melon
Vegetarian
Green Castelvetrano olives and salted almonds
C
Cheese
Aged Parmigiano-Reggiano
Also good withCharcuterie

Cocktails to make with it

Negroni

  • 1 oz Campari
  • 1 oz Sweet Vermouth
  • 1 oz London Dry Gin

Combine all ingredients in a mixing glass with ice, stir until chilled, and strain into a rocks glass over a large ice cube. Garnish with an orange peel.

Serve in a rocks glass

Americano

  • 1.5 oz Campari
  • 1.5 oz Sweet Vermouth
  • Club soda to top

Build in a highball glass filled with ice, top with club soda, stir gently, and garnish with an orange slice.

The story behind it

The maker

Campari was founded by master drink maker Gaspare Campari, who perfected the secret recipe for his signature bitter in Milan, Italy during the mid-19th century. Under the guidance of his son, Davide Campari, the brand pioneered modern advertising and transformed a local aperitif into a globally recognized cultural icon.

How it is made

Developed in 1860 by Gaspare Campari in Novara, Italy, this recipe has remained entirely unchanged since its inception. The proprietary infusion of herbs, aromatic plants, and fruit in alcohol and water is still crafted at the historic production estate in Milan.

From Milan, Italy

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