
The legendary Canadian whisky renowned for its velvety smoothness
An exceptionally smooth and easy-drinking Canadian whisky crafted with high-quality grains. It features a remarkably clean profile with soft wood notes, light sweetness, and a gentle finish.
Glazed BBQ pork ribs
Smoked cheddar and caramelized onion flatbread
Mild Cheddar or Colby Jack
Alberta, Canada
Rocks glass
Room temperature (64-70F)
First introduced in 1951, the brand was originally called Black Label, but master distiller Jack Napier renamed it Black Velvet after tasting the first exceptionally smooth batch. Today, it remains one of the best-selling Canadian whiskies in the world, celebrated for its approachable character and historic legacy.
Black Velvet was originally produced in Valleyfield, Quebec, before distillation moved to the historic Black Velvet Distillery in Lethbridge, Alberta. The whisky is crafted using pure prairie rye, barley, and corn, then blended and aged in oak barrels to develop its hallmark smoothness.