Campari Aperitivo
The vibrant heart of the classic Italian Negroni
An iconic Italian aperitif defined by its vibrant crimson color and complex herbal character. It delivers an intense bittersweet profile dominated by bitter herbs, aromatic plants, and ripe orange peel.
Pairs with
Prosciutto di Parma with melon or salty charcuterie
Green Castelvetrano olives and salted almonds
Aged Parmigiano-Reggiano or Pecorino
Origin & serving
Lombardy, Italy
Rocks glass
Chilled (45-52F)
Gaspare Campari founded his spirits company in the mid-19th century, opening a landmark bar in Milan's Galleria Vittorio Emanuele II. Under his son Davide's leadership, Campari transformed into a global icon, inextricably linked to Italian art, fashion, and cafe culture.
Invented in 1860 by Gaspare Campari in Novara, Italy, this legendary recipe remains a closely guarded secret. The infusion of bitter herbs, aromatic plants, and fruit in alcohol and water has been produced at the brand's historic Milanese estate for generations.
