Campari
Bitter Aperitif

Campari

Campari750 ml24% ABV

The vibrant red heart of the classic Negroni

An iconic Italian bitter apéritif, renowned for its vibrant red color and intensely complex herbal profile. It delivers a striking balance of bittersweet orange, gentian root, and aromatic botanicals that stimulate the palate.

orangeherbsquininegrapefruit

Best enjoyed

Well chilled38-45F
Rocks glass
Aperitivo
Happy Hour
Gifting
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Food pairings

Traditional
Prosciutto di Parma and melon
Vegetarian
Marinated green olives and salted almonds
C
Cheese
Aged Parmigiano-Reggiano
Also good withCharcuterieSalty SnacksHard Cheese

Cocktails to make with it

Negroni

  • 1 oz Campari
  • 1 oz Sweet Vermouth
  • 1 oz London Dry Gin

Stir all ingredients with ice in a mixing glass until chilled. Strain into a rocks glass over a large ice cube, and garnish with an orange peel.

Serve in a rocks glass

Campari Spritz

  • 2 oz Campari
  • 3 oz Prosecco
  • 1 oz Club Soda

Build in a wine glass filled with ice, stir gently, and garnish with a slice of orange.

The story behind it

The maker

Gaspare Campari founded the brand in 1860, establishing a cafe in the heart of Milan that became a hub for the pre-dinner aperitivo culture. Under his son Davide's leadership, the company focused its portfolio on Campari and Cordial, turning this unique bitter liqueur into a global design and cocktail icon.

How it is made

Invented in 1860 by Gaspare Campari in Novara, Italy, this legendary recipe remains a closely guarded secret of herbs, aromatic plants, and fruit. Today, it is produced at the craft lab and production estate in Sesto San Giovanni, Milan, upholding the original maceration standards.

From Milan, Italy