
Bold punch flavor meets high-gravity hard seltzer refreshment
An unruly combination of refreshing hard seltzer and bold fruit punch flavor. This high-gravity option delivers an intense, juicy punch profile designed for maximum refreshment.



Truly Hard Seltzer was launched in 2016 by the Boston Beer Company, a pioneer in the craft beverage movement founded by Jim Koch. Truly revolutionized the market by focusing on crisp, fruit-forward flavors that appeal to modern, health-conscious drinkers looking for refreshing alternatives.
Developed as a high-ABV offering within the innovative Truly lineup, this expression was crafted at the Boston Beer Company's state-of-the-art craft lab. It utilizes clean cane sugar fermentation combined with natural fruit flavors to mask the high alcohol content.