
Zero added sugar hydration with a frosty flavor blast
A functional hydration drink designed to replenish electrolytes with a bold, refreshing future freeze flavor. Packed with essential vitamins, BCAAs, and coconut water, it delivers clean hydration without added sugars.
Founded in 2022 by media personalities Logan Paul and KSI, PRIME was developed to fill the void where great taste meets function. The brand quickly became a global phenomenon, disrupting the traditional sports drink market with coconut water-based formulas.