
The original hard seltzer smoothie packed with real tropical fruit
A thick, heavily fruited hard seltzer smoothie loaded with all-natural pineapple, coconut, and key lime. This incredibly creamy beverage drinks like a real blended cocktail with a refreshing, lightly carbonated finish.



Smooj was launched in 2020 by the team behind Homes Brewery in Ann Arbor, Michigan. Seeking to blur the lines between hard seltzer, craft beer, and tropical cocktails, they created a viral sensation that redefined the flavored malt beverage landscape.
Born out of Troobado, a creative craft beverage lab in Ann Arbor, Smooj pioneered the hard seltzer smoothie category. Each batch is heavily blended with real fruit purees to achieve its signature thick, smoothie-like consistency.
From Michigan, USA