Campari
The vibrant red heart of the classic Negroni
An iconic Italian bitter apéritif, renowned for its vibrant red color and intensely complex herbal profile. It delivers a striking balance of bittersweet orange, gentian root, and aromatic botanicals that stimulate the palate.
Pairs with
Prosciutto di Parma and melon
Marinated green olives and salted almonds
Aged Parmigiano-Reggiano
Origin & serving
Milan, Italy
Rocks glass
Well chilled (38-45F)
Gaspare Campari founded the brand in 1860, establishing a cafe in the heart of Milan that became a hub for the pre-dinner aperitivo culture. Under his son Davide's leadership, the company focused its portfolio on Campari and Cordial, turning this unique bitter liqueur into a global design and cocktail icon.
Invented in 1860 by Gaspare Campari in Novara, Italy, this legendary recipe remains a closely guarded secret of herbs, aromatic plants, and fruit. Today, it is produced at the craft lab and production estate in Sesto San Giovanni, Milan, upholding the original maceration standards.