Campari Aperitivo
The legendary bittersweet heart of the classic Negroni
An iconic Italian bitter aperitif that serves as the cornerstone for some of the world's most famous cocktails. Its vibrant red color and complex blend of aromatic herbs, plants, and fruit yield a legendary, bittersweet flavor profile.
Pairs with
Prosciutto di Parma with melon
Green Castelvetrano olives and salted almonds
Aged Parmigiano-Reggiano
Origin & serving
Milan, Italy
Rocks glass
Well chilled (38-45F)
Campari was founded by master drink maker Gaspare Campari, who perfected the secret recipe for his signature bitter in Milan, Italy during the mid-19th century. Under the guidance of his son, Davide Campari, the brand pioneered modern advertising and transformed a local aperitif into a globally recognized cultural icon.
Developed in 1860 by Gaspare Campari in Novara, Italy, this recipe has remained entirely unchanged since its inception. The proprietary infusion of herbs, aromatic plants, and fruit in alcohol and water is still crafted at the historic production estate in Milan.
