
The ultimate light beer for an active lifestyle
An exceptionally clean and refreshing light lager featuring a crisp taste and a bright, fast-drinking finish. It is brewed specifically for those who demand a premium light beer that aligns perfectly with an active, balanced lifestyle.
Grilled lemon herb chicken skewers
Avocado toast with a squeeze of lime
Mild white Cheddar or Monterey Jack
St. Louis, Missouri, USA
Pint glass
Ice cold (33-38F)
Anheuser-Busch originally founded the Michelob brand in 1896 as a premium draught beer for connoisseurs. Over a century later, they revolutionized the light beer category by launching Michelob Ultra, which quickly became one of the fastest-growing beer brands in the United States.
First introduced in 2002, Michelob Ultra was engineered to appeal to the emerging low-carb lifestyle segment. It uses Herkules hops and premium barley to preserve a clean flavor profile while drastically reducing carbohydrate content.